You don’t have to be a social media expert to have heard of Reddit.
Though it’s generally known as a social media site, the way it works is pretty different from other social networks like Facebook and Instagram.
For starters, Reddit is a massive forum with a heavy focus on its communities. Reposts are also generally not accepted by its users.
These differences are what makes Reddit a pretty unique social network that requires a different strategy altogether if you’re thinking of marketing on Reddit. But first, you need to get the basics of Reddit and its user base right.
In this article, we’ll present ten Reddit statistics every marketer should know. We’ll cover everything from the demographics of Reddit users and also present to you some subreddit stats so you understand how to leverage them.
Ready? Let’s get to it.
- 1. How Many People Use Reddit?
- 2. How Popular Is Reddit?
- 3. Desktop Traffic From Reddit Users
- 4. How Long Do Reddit Users Spend on the Site
- 5. Reddit Demographics: Age
- 6. Number of Subreddits
- 7. Reddit Statistics: Number of Active Communities
- 8. Best Time to Post on Reddit
- 9. Reddit Statistics: Ideal Post Length
- 10. Video Usage on Reddit
- Summary: Reddit Statistics
- Want to Learn More?
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1. How Many People Use Reddit?
The very first thing you need to know is the number of Reddit users around the world. According to the company’s official figures released at the end of 2019, there are more than 430 million monthly active Reddit users worldwide (Reddit, 2019).
The 430 million users mark, which the company reached in October, is a 30 percent year-over-year increase and comes less than two years after reaching 330 million active users in Q2 of 2018.
This massive growth has led Reddit to leapfrog other social media sites like Twitter and Pinterest in terms of monthly active users.
Coupled with the increase in user base, activity on the social sharing website has also soared. The number of view counts grew by 53 percent while the number of monthly comments grew by 37 percent.
The impressive jump in Reddit user stats can be attributed to the revamp Reddit underwent in 2018, which the company says also led to an increase in time spent and engagement on both its website and app.
2. How Popular Is Reddit?
With such a large number of Reddit users, it should come as no surprise that Reddit ranks among the most popular social media apps.
In fact, the latest Reddit statistics show that it is currently the sixth most used social networking mobile app in the United States (Statista, 2019).
At 47.87 million mobile US users, Reddit is ahead of popular messaging apps like Snapchat and WhatsApp. But there’s still quite a way to go before it breaks into the top five. Fifth-placed Pinterest has 66.99 million mobile users in the US—around 40 percent more than Reddit.
Reddit’s global popularity as a social media platform, however, is much lower. Reddit is the 11th most-used social platform worldwide, just behind Chinese social media networks Sina Weibo and Qzone.
Its number of active users globally is just a fraction of social media giant Facebook’s number of users, which boasts 2.6 billion users worldwide, and still pales in comparison to other popular social networks like YouTube and Instagram, both of which have more than one billion users.
3. Desktop Traffic From Reddit Users
Now that we have an idea of how many people use Reddit and its popularity, let’s take a look at where users are accessing it from.
The latest Reddit statistics show that just over half (50.78 percent) of its desktop traffic originates from the US, a clear sign of its popularity there (SimilarWeb, 2020). As a matter of fact, Reddit is the tenth most popular website in the US.
This is followed by the United Kingdom and Canada with around eight percent each, and Australia with 3.78 percent.
It’s clear from these Reddit statistics that the platform is more popular among English-speaking communities. Germany is the only non-English-speaking country to rank in the top five, contributing to 3.14 percent of Reddit’s total desktop traffic.
4. How Long Do Reddit Users Spend on the Site
The previous Reddit statistics are certainly proof that it’s a popular platform among social media users. But how much time are they dedicating to Reddit?
From posting and commenting to upvoting and simply reading, there’s so much Reddit users can do on the site that it’s not unheard of to spend up to hours on end browsing Reddit.
On average, however, Reddit users spend 10 minutes and 23 seconds on the site per visit (Similarweb, 2020). During this time, the average Reddit user visits just over eight different pages.
The bounce rate of Reddit’s total site visits stands at 38.5 percent. In other words, nearly four in ten users who visit Reddit leave the site after having visited just one page.
5. Reddit Demographics: Age
This then begs the question: What are Reddit’s demographics like and how old are its users?
According to the latest Reddit statistics, the site is the most popular among users in the 25 to 29 age group (Marketing Charts, 2019). As many as 23 percent of US adults in this age range use Reddit.
This is followed by 21 percent for the 18 to 24 range, which shows that Reddit is clearly more popular among young adults. From this point on, usage starts to decrease with age.
Statistics show that 14 percent of US adults between the ages of 30 and 49 use Reddit, and this figure falls further to six percent for those aged from 50 to 64 and just one percent among US adults above 65.
6. Number of Subreddits
Understanding just how big Reddit’s network is requires us to first answer the question: What is a subreddit?
Reddit is essentially made up of subreddits, also known as communities, where users get together to talk about the different topics that correspond to the subreddit’s title. These communities form the core of Reddit and it’s what analysts attribute to its popularity and success.
The number of subreddits has been growing consistently since Reddit was founded 15 years ago. To date, there are more than 2,2 million subreddits (Reddit Metrics, 2020). From general topics like tech and environment to very specific niches, it’s pretty safe to say that there’s a subreddit for nearly every topic under the sun.
If you’re thinking about marketing on Reddit, one of the first steps would be to participate in these subreddits to understand what your target audience is talking about and their interests.
7. Reddit Statistics: Number of Active Communities
Despite the high number of subreddits, many of them haven’t seen a discussion going on in a long time. Reddit considers a subreddit, or community, to be active when it receives at least five comments a day.
According to the latest Reddit statistics, there are currently more than 130,000 active communities on the platform (Reddit, 2019).
With higher activity, views, and engagements, these active communities may look like a good place to do some marketing in. But here’s a word of caution: If you’re thinking about leveraging the traffic there, you will want to proceed with much care.
Reddit users are generally not very tolerant of content that they deem to be too promotional or sales-y and will not hesitate to flag them as spam. By and far, the best form of marketing on Reddit is to simply participate and engage with the community. Alternatively, consider using Reddit ads.
8. Best Time to Post on Reddit
To ensure your Reddit posts get full visibility, you need to be strategic about them. However, the latest Reddit statistics show that in order to post during the best times, you may need to work outside of normal office hours.
As a general rule of thumb, weekends and Mondays are the best time to post on Reddit (X-Cart, 2020). Keeping in mind that most Reddit users are from the US, you’ll also want to post when they’re most likely to be browsing the platform.
Research shows that Reddit users are most active in the mornings. When posting on a Monday, try to do so between 6 am and 8 am.
The best hours to post on weekends are pushed back a little as Reddit users catch up on sleep. The ideal time to post on Reddit on Saturday is between 7 am and 9 am and from 8 am to noon on Sundays.
9. Reddit Statistics: Ideal Post Length
If upvotes are what you’re looking for, then this Reddit statistic is an important one to keep in mind.
An analysis of 30,000 top posts in the top subreddit shows that the best performing Reddit posts have titles that are under 120 characters (Foundation, 2019). More specifically, titles of between 60 and 80 characters perform the best and receive the highest amount of upvotes.
However, you should avoid keeping it too short. By that, we mean under 20 characters as the average number of upvotes for these posts falls by as many as 1,200 compared to those in the 60 to 80 bracket. Posts with less than 20 characters actually also perform the worst.
Titles that are too long may also be detrimental. Those that have 120 characters or more receive much fewer upvotes (fewer than 8,000).
So when thinking of a title for your Reddit post, it’s best to adopt a Goldilocks mindset: not too short and not too long.
10. Video Usage on Reddit
Reddit’s content today isn’t limited to just plain text and images. In 2017, Reddit rolled out its very own native video feature to allow users to upload their own videos onto the platform (as long as they’re shorter than 15 minutes) instead of posting links to third-party sites like YouTube.
This feature has exploded in popularity since and Reddit users are now watching a whopping 1.4 billion native videos on the platform every month (Reddit, 2018). According to the company, videos now constitute a big proportion of the content users are currently sharing on the site.
Reddit is also constantly working on improving its features to allow users to do more with videos. They’ve recently launched Image Gallery, which allows users to include multiple images in their posts and is expected to provide similar support for videos very soon.
We hope that these Reddit statistics have helped you to better understand the platform and its users. Above all, you should now have the basic information you need to craft a Reddit marketing strategy.
As long as you keep in mind the above Reddit users and subreddit stats, you’ll be well on your way to mastering Reddit marketing.
Summary: Reddit Statistics
Here’s a summary of the Reddit statistics you need to know in 2021:
- There are more than 430 million monthly active Reddit users worldwide.
- Reddit is the sixth most popular social networking mobile app in the US.
- More than half of Reddit’s desktop traffic comes from US users.
- Reddit users spend on average 10 minutes and 23 seconds per visit on the site.
- Reddit is the most popular among users aged 25 to 29. Nearly one in four US adults in this age range uses Reddit.
- There are currently more than 2.2 million subreddits.
- Reddit boasts more than 130,000 active communities.
- The best times to post on Reddit are in the mornings on weekends and Mondays.
- Reddit posts with title lengths between 20 and 80 characters perform the best.
- Reddit users watch 1.4 billion native videos on the platform every month.
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