There are a lot of crowdfunding definitions bouncing around online—so if you’re a little confused about it, don’t feel alone. Let’s iron this out together! I’ve rounded up tips from top experts, included my own insights from covering the sector for over a decade, and offered loads of examples to inspire and guide your journey.
When you’re looking at choosing a crowdfunding site, be sure to research whether the platform does many campaigns in your industry. Some do only technology, or movies, while some take nearly all comers, from e-commerce stores to manufactured goods. This chapter groups crowdfunding sites by type, with the top two players appearing first.
Want to know what really works in crowdfunding for startups? Then you want to talk to experts. We’ve rounded up insights from a diverse group of experienced observers of startup funding online, including an equity-platform founder, crowdfunding investors, and startup entrepreneurs.
One of the best ways to learn about crowdfunding is to read exactly how other startups ran mega-successful crowdfunding campaigns. Enjoy the insider tips in these crowdfunding examples, from recently successful creative startup teams in different industries. We’ve also included a rundown on the top 10 best Kickstarter campaigns of all time.
Hopefully, you’ve gotten inspired by all those crowdfunding examples in the previous chapter. You’ve considered when to launch a crowdfunding campaign, and decided your time is now. If you’re wondering where to begin, here’s an easy, step-by-step action plan to help you build your own crowdfunding campaign strategy.
If you think your startup isn’t ready for crowdfunding yet, that’s okay! That means you can begin building your credibility and audience now, for a future campaign. Spend the next year or two building your audience, getting mentioned in the press, and winning influencers over to your cause. Start thinking about what crowdfunding for business growth could do to transform your startup and skyrocket your revenue.