To optimize your ecommerce store for online shopping, you need to know how users view your store. This means you’ll need to understand the most popular browsers used by consumers. 

As of January 2021, Google’s Chrome is the leading internet browser in the world with a global market share of 63.21 percent. In other words, more than six in ten people use Chrome to browse the internet.

Apple’s Safari is in second place with 19.81 percent, 43.4 percentage points behind. Mozilla’s Firefox and Samsung Internet are the next two most used web browsers, both with market shares of 3.61 percent. Even though they rank third and fourth, their popularity pales in comparison with Chrome’s. Together with Safari, the combined market shares of these three web browsers make up less than half of Chrome’s.

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Internet Browser Market Share by Platform

Zooming into the internet browser market shares on different platforms, Chrome continues to dominate as the most popular browser on desktops with a market share of 65.89 percent. This is similar to mobile phones, of which its market share is 62.46 percent.

But Chrome’s market share for tablets tells a different story. While it is among the two most popular browsers, it falls into second place with 42.62 percent and Safari leads as the most used web browser with a 43.72 percent market share. 

However, that may soon change as the latest figures show decreasing usage of Safari on tablets and a growing reliance on Chrome. In the one-year period from January 2020 to January 2021, the internet browser market share of Safari for tablets fell by 9.21 percentage points. Meanwhile, Chrome’s market share grew 10.2 percentage points.

The market shares of the most popular browsers also vary according to region. For instance, Chrome and Safari continue to be the two most used web browsers in the US, but the gap separating them is significantly smaller than on a global scale.

Chrome’s internet browser market share in the US is 45.07 percent with Safari in a close second at 39.62 percent—a difference of just 5.45 percentage points.

Rounding out the most popular browsers in the US are:

  • Edge: 5.14 percent
  • Firefox: 3.59 percent
  • Samsung Internet: 2.32 percent
  • Internet Explorer: 1.31 percent
  • Android: 0.94 percent
  • Opera: 0.76 percent
  • Edge Legacy: 0.45 percent

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