The increasing number of Instagram users worldwide year after year makes the photo-sharing app an extremely attractive and effective marketing site for brands. As it stands, it’s one of the most popular social media platforms in the world and also one that consumers spend the most amount of time on every day.

But just how much time and energy you need to invest depends on where your target audience is located. To do Instagram marketing right, you need the answer to the question: Which country has the most Instagram users?

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Which country has the most Instagram users?

According to the latest Instagram statistics, India tops the list ranking Instagram users by country, with 253.5 million active Instagram users there. 

This is not surprising, considering Instagram is one of the most-used social media platforms In India. As many as 76.5% of internet users there are active on Instagram, and 30.7% of them say it’s their favorite social media platform. This is also evident in the amount of time Instagram users in India spend on the app. At 13 hours per month, this averages out to around 26 minutes per day.

India holds a strong lead over the United States, which ranks next. The number of Instagram users in the US is currently 155.7 million. Despite being in second place, the difference in the number of Instagram users in the US and India is pretty large. The two countries are separated by 97.8 million users, which amounts to more than half of the total number of Instagram users in the US.

After India and the US is Brazil, with 122.5 million Instagram users. Together, these three countries topping the list ranking Instagram users by country are home to more than half a billion Instagram users. They are also the only countries on the list with over 100 million Instagram users.

Fourth on the list is Indonesia. There are 99.9 million Instagram users there. This is followed by Turkey, with 54.5 million.

Here are the other nations on the list ranking Instagram users by country and their user count:

  1. Japan: 47.3 million
  2. Mexico: 39.3 million
  3. United Kingdom: 32.2 million
  4. Germany: 30 million
  5. Italy: 27.5 million

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