10 Must-Have Items For a Women's Clothing Store in 2020
Video transcript: Hi everyone. It’s Andrew with Oberlo and in this video, we’re going to show 10 of the top trending women’s clothing products to sell in your women’s fashion store.
We’ve got good news. Our research found that women’s clothing and accessories was a top performing niche for dropshippers in both 2016 and 2017. It’s still leading the pack today. So let’s jump into it.
10 Must-Have Items For a Women's Clothing Store in 2020
1. Beach Kimonos
First up, beach kimonos and shawls were a big hit last summer and the trend is poised to keep growing this year and it’s not difficult to understand why. They’re comfortable, stylish and help protect wearers from the sun. A must have for all fashionable beach goers. One downside of selling clothes online is sizing. Every customer hates ordering something online only to find out it doesn’t fit when it arrives. But that’s what’s so great about this product. Beach kimonos and shawls don’t need to fit perfectly to still look brilliant. And because of this, you should hopefully receive fewer returns.
2. Ruffle Socks
There’s been a steady upward trend in ruffle socks for a while now and they can make a great addition to your women’s fashion store catalog. These products pair perfectly with sleek shoes or some well-chosen ankle boots and there are plenty of colors and styles to choose from. You should be able to find something a little different that not too many other people are selling. However, ruffle socks are more of an alternative fashion product.
So the key here is to hone in on your exact target market. To do this, start by defining exactly who your ideal customers are. First, how old are they? Where do they live? What kind of jobs do they have? And then, once you’ve got a basic idea, dig a little deeper. What are they into? Who do they follow online? Who do they like to spend their time with? And crucially, will they love ruffle socks? Bottom line, to succeed in your marketing efforts, it’s crucial to know exactly who your ideal customer is.
Cardigans have been steadily growing in popularity since way back in 2018. This is a great product for dropshipping because there are tons of colors, patterns and styles available. This means there is a higher chance of you being able to find a product that stands out, but best of all, unlike many women’s clothing products, you can sell different types of cardigans all year round. And once more, the loose-fitting nature of cardigans means that sizes don’t need to be perfect for your customers to look and feel great. So consider adding this classic women’s clothing product to your women’s fashion store.
4. Crop Tops
Crop tops have crept back into fashion and are once more a must have item. One of the best things about this product is its versatility. A quick Google search will return tons of articles showcasing all the ways that crop tops can be worn. Women’s fashion is a creative industry for any item, not just crop tops though. Make sure to highlight the benefits of the clothing when you’re selling this product. You can do this by showcasing plenty of pictures featuring the product being worn in a variety of different ways. Use this opportunity to inspire your customers and impress them with an essential item of clothing that is the crop top.
Blazers have also made a huge comeback in recent years, not just in women’s fashion but mens and kids also! And if you’re looking to establish a more upmarket brand, adding this product is a must. However, getting the right fit is very important when it comes to blazers. So make sure to have detailed sizing information available and showcase it clearly on your product page. What’s more, make sure that your return policy is helpful, efficient and clearly visible. You want to reassure customers that if their blazer doesn’t fit, it’s not too difficult for them to return or exchange the item. That way customers who are on the fence, will be way more likely to buy.
6. Tank Tops
Tank tops have seen a resurgence in recent years and they’re a staple of any summer wardrobe. Our research shows that the tank top is set to remain a popular item this year. However, this isn’t a new trend, so you need to cut through the competition if you want to earn sales. A good way to do this is to find a unique product design that’s different in some way and so is more likely to catch people’s eyes. You could also focus your marketing efforts on other more eye catching products and then work to cross-sell customers with this item once they’re browsing in your store. This would help to boost your average order value and increase your revenue overall.
7. Sports Bras
Sports bras have been steadily increasing in popularity since way back in 2011. This is thanks in part perhaps to other trends like yoga becoming part of women’s fashion. Just be careful when you’re marketing these products, especially if you decide to use Facebook ads. Any ads that contain seductive imagery are likely to be rejected by Facebook, but if you’re looking to dive into the active world of athletic niches, sports bras can still be a great addition to your catalog.
8. Floral Dresses
This classic piece of women’s clothing has been steadily growing in popularity every summer since 2012 with high amounts of interest during the summer. With so many options to choose from, the challenge will be pairing the right type of dress and floral pattern with what your target customers are going to most likely to buy. So once again, make sure you have a clear idea of exactly who your customer target is. Thankfully, if you use Oberlo, you’ll be able to test plenty of floral dresses quickly and easily.
Gingham is now anything, but square. The chequered patterns made a real come back last year and are set to become even more popular this year. This is particularly great if you’re starting out with your store as you could even create an entire store based around this fashion trend. And as you would expect, there are tons of different products, styles and colours to choose from. So if you’re looking to create a women’s fashion ecommerce store with a unique angle, consider gingham.
Rompers have stormed back to popularity in recent years and they’re sure to be hugely popular in 2018 too. But like tank tops, this steady trend has been happening for a while and there will be plenty of competition already out there. This is why differentiating your women’s fashion store is so vital to success. In other words, why should customers buy from you instead of your competitors? One great way to stand out is to build a strong community around your brand on a social channel like Instagram.
Which of these products are you most excited about? Let me know in the comments below. I read all of them. So thanks for watching and if you like this video, be sure to hit the subscribe button and remember to turn on the notification bell for more help and advice on growing your own ecommerce business. And until next time, learn often, market better and sell more.